Lose Weight Without Counting Calories Yourself
Snap your meals and Hero AI automatically tracks your calories and macros toward your personalized goal.
KNOW EXACTLY HOW MUCH TO EAT
Hero AI calculates your daily calories & macros based on your body and weight goal.
NO MORE TEDIOUS TRACKING
PHOTO, BARCODE OR LABEL. BACKED BY 3M+ FOODS WITH TRUSTED NUTRITION DATA. HERO AI LOGS YOUR CALORIES & MACROS FOR YOU.
EAT OUT WITHOUT GUESSING
Know the calories in your Starbucks, McDonald's & restaurant favorites.
ENJOY FOOD YOU ACTUALLY WANT
Turn TikTok, Instagram & YouTube recipes into trackable meals in seconds.
01
Get your personalized plan
Hero AI calculates your TDEE, daily calorie target and macros based on your body, activity level and weight goal.
02
Snap or scan
Take a photo of your meal, scan a barcode or capture a nutrition label. Hero AI recognizes what you're eating in seconds.
03
We do the counting
Calories, protein, carbs and fat are calculated and logged for you automatically.
04
Know exactly where you stand
See what you've eaten, what you have left today, and your progress toward your weight goal.
Ready to find out exactly how much you should eat?
Get your personalized calorie & macro targets and let Hero AI handle the tracking from there.
GET MY PERSONALIZED PLANBuilt on Nutrition Science, Not Guesswork
Weight change comes down to energy balance: calories consumed versus calories burned (CICO). Hero AI estimates your TDEE, then sets a calorie deficit for weight loss or a surplus for weight gain. Your protein, carb and fat targets are optimised to support your goal.
Your calorie target, calculated
Hero AI estimates your TDEE based on your body and activity level, then calculates how much you should eat each day to reach your goal.
A deficit built for weight loss
To lose weight, you need to consume fewer calories than you burn. Hero AI creates a calorie deficit from your estimated TDEE, so you don't have to guess how much to eat.
Protein targeted for your goal
Protein helps support muscle growth and preserve muscle during weight loss. Hero AI sets your protein target based on your body and goal, then balances carbs and fats within your calorie target.
No fad diets. No arbitrary calorie numbers. Just established principles of energy balance and nutrition.
Photo-based AI logging
Point your camera at any meal and Hero AI identifies it and estimates the nutrition automatically.
3M+ food database
Search, scan a barcode, or capture a nutrition label for anything not recognized on sight.
Weight & macro tracking
Daily calorie rings, macro breakdowns and long-range weight trend charts, kept in one place.
Restaurant menus
Search menus from McDonald's, Starbucks and other chains to check the calories before you order, so eating out stays a decision you're comfortable with.
Viral recipes & workouts
A discover feed of trending low-calorie recipes and workouts pulled from Instagram, TikTok and YouTube.
Share to Hero AI
Send any Instagram, TikTok and Youtube recipe video straight to the app, schedule it and get its calories and macros estimated automatically. Meals planned effortlessly.
"I stopped typing every ingredient by hand. I just photograph the plate and it's logged."
"The barcode and label scan catches everything the photo can't — packaged food is a two-second log now."
"I save recipes I find on TikTok straight into the app and it tells me the calories before I even cook it."
"Logging used to be the first thing I gave up on. Now it takes less time than making the coffee."
"The weight chart finally made the trend obvious instead of a pile of daily numbers."
ChatGPT can estimate your calories. Hero AI tracks them accurately.
| Hero AI | ChatGPT | Traditional calorie trackers | |
|---|---|---|---|
| Food recognition | Instant, matched with accurate food data, logged automatically | Estimates in chat, you log it yourself | Manual search only |
| Personalized targets | TDEE, calories & macros from your body and goal | Requires prompting & manual tracking | Varies by app |
| Food database | 3M+ verified foods from nutrition authorities | No verified database | Limited, inconsistent entries |
| Scan options | Photo, barcode & label | Can read images but no barcode-to-nutrition lookup | Barcode only |
| Portion-aware tracking | Adjust quantity, macros recalculate automatically | Ask again to update portions | Varies by app |
| Recipe content | Viral IG / TikTok / YouTube recipes, turned into loggable meals | Can analyze links/content but it's not built to log meals | None or boring standard recipes |
| Daily progress tracking | Calories & macros update as you eat | No dedicated daily nutrition dashboard | Available, but logging is often more manual |
| Workouts & nutrition together | In one dashboard | No shared dashboard to track against | Varies by app |
I'm Ready to Reach My Goal With Hero AI
Stop guessing how much to eat and spending time tracking every calorie yourself. Hero AI calculates your personalized targets and does the tracking for you.
Personalized to your body & goal • Start in minutes • Cancel anytime
How does photo-based logging work?
Take a photo of your meal and Hero AI identifies the foods and estimates portion sizes. It then matches recognized foods with verified nutrition data from our 3M+ food database whenever possible. When no reliable match is available, Hero AI uses AI estimation to calculate calories and macros.
How accurate is photo-based calorie tracking?
Hero AI prioritizes verified nutrition data over AI estimates. Foods identified in your photo are matched against our 3M+ food database first, with AI estimation used when a reliable match isn't available.
Portion sizes are still estimated from the photo, a camera isn't a food scale, you can adjust quantities anytime. For packaged foods, scan the barcode or nutrition label for the most accurate results.
Where does Hero AI get its nutrition data?
Hero AI uses a database of 3M+ foods from trusted nutrition sources. When AI recognizes a food in your photo, Hero AI first looks for a matching database entry and uses its nutrition data before falling back to an AI-generated estimate.
Can I scan a barcode or nutrition label?
Yes. Scan a product's barcode to look up its nutrition data, or scan the nutrition label directly. It's the best option when you want to track a packaged food as accurately as possible.
Where do the recipes and workouts come from?
Hero AI's Discover feed surfaces recipes and workouts from Instagram, TikTok and YouTube. You can also share supported recipe and workout content with Hero AI and turn it into something you can track.
Can I try Hero AI before subscribing?
Free trials are available with selected plans. You can also choose shorter subscription options if you prefer to get started without a trial.
